Consumer Lending Cross-Sell and Product Bundling
نویسنده
چکیده
In today’s lending environment, cross-sell has become a way of life for most consumer lenders. Moving from a silo-product mentality to a consultative selling approach to help the customer with a variety of needs has resulted in a proliferation of cross-sell initiatives. While crosssell efforts appear widespread, many bankers and lenders are not effectively executing, which results in low cross-sell ratios.
منابع مشابه
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